Wellness Services Like Hydromassage Seeing Steady Growth
Most patients’ insurance policies allow for the reimbursement of critical care. The insurance companies’ mentality seems to be, get them better and get them out. But, better does not necessarily equate to healthy, and most chiropractors work with the goal of moving a patient from disease and dysfunction to health, wellness and optimal body function. In order to stay ahead of regulatory and insurance changes, you need to transition your practice from a state of disease to a state of health and wellness. Here are some thoughts to consider when adding a profitable service like dry hydromassage.
Sales of Wellness Products and Services Seeing Steady Growth
According to Euromonitor International, sales of wellness products and services are seeing steady real term growth of 7.2%. This trend is expected to continue to 2017, with global health and wellness sales on the way to hit a record high of $1 trillion by 2017.
Doctors of Chiropractic are better poised than any other class of professionals to direct the Wellness Revolution. It has been reported that it costs a business seven to nine times more to acquire a new customer than to retain an existing one. The simple act of educating patients about the importance of wellness care can increase retention and create that wellness profit center that may be missing. An increase in your patient visit average brought about by wellness care can translate into thousands of dollars every month, outside the third–party reimbursement arena.
Internal Cash Profit Centers
There are plenty of ways to increase profit centers within your practice and it’s a fact that practices that offer products and add-on services have higher gross revenues. Patients expect you to be whole body practitioners and, when necessary, these create cash profit centers that benefit the practice and help your patients stay healthy.
If you make these services part of the patient treatment plan, and if patients understand why they need the service, they are usually willing and able to follow your recommendations. Demonstrate the connection between these products and services and the patient’s condition and care plan, and then you will be well on your way to increasing your revenues through profit centers that are valuable to your patient as well.
For more information and to begin the process of bringing a hydromassage table into your chiropractic clinic, call us at 800-330-7260 or info@sidmar.com. Sidmar will help you provide the best for your patients and open more opportunities for your services.